Inside Merck’s push to future-proof health systems

Health systems are becoming remarkably good at forecasting the future – ageing populations, rising chronic disease, the slow, but steady, march toward digitalisation. However, predicting the future and preparing for it are two entirely different kettles of fish. Prevention sounds efficient until incentives get in the way; innovation sounds transformative until it becomes bogged down by the realities of a slow-moving system.

At this year’s Frontiers Health event in Berlin, one panel cut directly into this tension, exploring a core truth about future-proofing health systems: panels can sketch the problem, but the real intrigue lies in how organisations attempt to solve it.

For panellist Chrys Herrera, Merck’s head of health equity and access realisation, health equity sits at the heart of that challenge. It isn’t a parallel ambition. It is the mechanism that determines whether transformation succeeds.

Crucially, Merck doesn’t treat health equity as a fringe operation. Instead, the company has established three interdependent pillars that guide its decisions: beginning with people and their lived realities; building through the systems that surround them; and sustaining the work through shared value. These pillars act less like slogans and more like orientation points, guiding Merck on a journey to answer a deceptively simple question: if equity is essential to sustainable health, what does it look like to build it into the everyday machinery of a global pharma organisation?

Expanding the definition of equity

For Herrera, addressing today’s health equity challenges begins with a fundamental recalibration. “Previously, health equity was really just equated with access to medicines, particularly in low- and middle-income countries” he explained. “The expectation of pharma was that, as long as you were giving some kind of access to your medicines in low- and middle-income countries via your donations, that was considered enough.”

The simplicity of that old model has a certain appeal – a belief that delivering a treatment equates to delivering impact. Yet, as health systems have become more intricate, the fragility of that assumption has been bought sharply into view. A medicine can only succeed in a system capable of supporting it, and, as Herrera notes, those systems are rarely uniform.

Merck’s newer framing accepts that complexity, rather than smoothing it away. “It’s not just about access,” Herrera said. “It’s about what we do as a company to help improve health outcomes in communities.”

Herrera is quick to emphasise that Merck’s equity work remains a work in progress; more a series of deliberate small steps towards an ambitious goal, rather than a single completed transformation. The shift invites a more expansive understanding of the conditions required for a medicine to have its intended effect – diagnostic pathways that work, representation in research, digital literacy, confidence in care environments, and the social circumstances surrounding a condition.

Of course, adjusting the definition of equity inevitably reshapes how success is understood. Metrics that once offered tidy reassurance now feel insufficient without context. “We're still building this journey of what success looks like, but the intention is there to move away from just the big number of clinical outcomes,” Herrera explained. “We also have to look at the quality of our interactions with patients, stakeholders, and communities.”

Co-creation as a discipline

If redefining equity provides the philosophy, co-creation offers the method. Herrera approaches the subject with a practical conviction – a sense that, if approached properly, working in partnership with patients can expose blind spots before they harden into obstacles. “The first principle is ‘Start With People’,” he said. “That's really simply involving patients, carers, communities as active co-creators and beneficiaries of their care solutions. Ideally, you want to involve patients in the co-creation process of the solutions that will benefit them in the end at all stages.”

The myClad clinical trial shows how this works when embedded early. Instead of consulting patients once the study design was settled, Merck involved more than 20 patient groups from the outset. They weren’t there to rubber-stamp decisions; they shaped them. As Herrera explains, the trial’s protocol, recruitment approach, packaging, and even the surrounding technologies were refined through their input. “It’s not just about the medicine,” he said, “but what technologies could complement the medicine beyond the pill.”

This approach rarely delivers neat, linear insights. It disrupts assumptions, alters plans, and often requires teams to rethink parts of the process they considered settled. That disruption, Herrera argues, is part of its value. It forces organisations to adjust while adjustments are still easy to make.

Yet, he’s clear that one compelling example doesn’t create a culture. “We’re building from a position of strength,” he said, “but the challenge now is making this standard practice, not just best practice.”

Making equity durable

The final thread running through Herrera’s account is durability. Equity efforts tend to begin with enthusiasm, but they shouldn’t rely on it. Unfortunately, too many promising initiatives lose momentum when staffing changes or strategic priorities shift, which is why Herrera is passionate about embedding equity into the very heart of Merck’s operations.

“One measure of success is when equity becomes a routine part of business planning,” he said. “When leaders automatically think about marginalised populations – without us prompting them.”

To reach that point, equity has to be woven into the organisation’s architecture – into strategy documents, incentive structures, resourcing decisions, and evaluation frameworks. Herrera describes Merck’s internal shift as something that grows through layers, rather than leaps: sustainability KPIs that incorporate equity, therapeutic franchises developing their own equity roadmaps, governance models that distribute responsibility, rather than centralise it.

“The old model was to silo health equity or access into a small CSR-style team,” he said. “If you really want this to be owned by the business, you want to see the health equity team as a business partner, so to speak, advising business leaders and telling them, ‘This is the health equity angle to your strategy’ or ‘These are populations where we should be considering health equity and we should be designing our initiatives around them’.”

His benchmark for real progress is deliberately unsentimental. “Even if I get hit by a bus,” he said, “the work should continue. It should be independent of personality.”

The line is wry, but the point is serious: equity must stick because the system holds it in place, not because individuals do.

Durability also requires long-term thinking. In several pilots, Herrera explained, building system readiness expanded access while only “minimally diluting profitability” – the sort of trade-off that takes a steadier hand to evaluate.

Merck’s storied history and family-based ownership structure helps here. “The Merck family likes to say we think in generations, not quarters,” he said. “We have to think about the next 350 years.”

With that kind of time horizon, equity becomes less an act of altruism and more a logic for long-term survival.

The shift still to come

Herrera ends on a note that feels both realistic and quietly hopeful. The industry is moving – unevenly, perhaps, but undeniably – toward broader, more structural definitions of equity. What remains is the harder shift from individual company efforts to shared responsibility.

“What I’d like us to do is move from parallel play to cooperative play,” he said. “We’re in the same markets […] But we haven’t yet figured out how to synergise our forces for common good.”

It’s an invitation, rather than a critique, and it hints at a future where equity becomes a shared infrastructure, as opposed to a scattered set of initiatives.

“We cannot solve the world's problems alone,” he stressed. “We need partners, we need force multipliers, and this is where we need to align with local partners and to make sure that we address what the local health system priorities are in order for us to make change that sticks.”

In that sense, Herrera’s reflections move beyond the panel’s headlines. They draw attention to the machinery inside organisations – the small decisions, the evolving assumptions, the systems that slowly shift their weight. Equity becomes less about what companies say and more about what they repeatedly do.

And if the health systems of the future are to hold together under the pressures we already see coming, it may be these quieter, systemic changes that determine how resilient they truly become. Because a system that doesn’t reach everyone will eventually fail everyone.

Dr Chrys Herrera

About the interviewee

Dr Chrys Herrera is a seasoned pharmaceutical industry professional with over 15 years of experience in enhancing patient access to care. Currently serving as the head of health equity and access realisation at Merck Healthcare, he led the development of Merck's Health Equity framework to ensure equitable access to medicines.

He has been instrumental in expanding Merck's patient reach in low- and middle-income countries through cross-functional health system strengthening initiatives. Herrera has worked across multiple roles at Merck, where he designed and executed public-private partnerships, significantly enhancing the company's reputation and market growth in key therapeutic areas. Previously, he served as a consultant for the UPecon Health Policy Development Programme, a USAID project focused on scaling up universal healthcare in the Philippines.

About the author

Eloise McLennan is the editor for pharmaphorum’s Deep Dive magazine. She has been a journalist and editor in the healthcare field for more than five years and has worked at several leading publications in the UK.

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