Improving commercial decisions with customer relationship network insights

Networks of influence are shifting the decision-making process for life sciences companies. It is no longer enough to simply view the profile of a healthcare professional or healthcare organisation to understand their value to your organisation.

For life sciences organisations, there is currently a gap in information, understanding and digital access to these critical customer networks and relationships.

Relying solely on internal knowledge, field experience or purchased data provides an analog, one-dimensional view of these networks. This limits companies from fully understanding key influencers, referral pathways, speaker and authorship networks and more, which once uncovered can significantly influence customer outreach, messaging and engagement.

In this webinar, we discuss how companies who embrace a holistic data and network analytics approach to strategic planning and execution can achieve significant competitive advantage, improved customer engagement and faster market penetration.

Key topics our expert panel cover include:

• How customer networks and the relationships that underpin them are a critical differentiator for successful brands
• The possibilities when analytical approaches to understanding networks and customer relationships go beyond current approaches
• Solutions for unlocking the power of network influencers

The live webinar took place on Tuesday 28 November at 11 am PT / 2 pm ET / 7 pm GMT. To watch the recorded version, please click here or on the buttons above and below.

Participants

Megan Oh, Senior Product Manager, Abbott Structural Heart

Megan Oh is the Senior Product Manager for Abbott Structural Heart. Megan has spent seventeen years in various sales and marketing roles within the Medical Device industry.  In her current role, she is driving the US referral strategy by increasing patient awareness and care pathway development.  She has been instrumental with bringing awareness to digital tools such as Zephyr, Salesforce.com and meeting with Key Opinion Leaders to help drive awareness and the benefits of the MitraClip therapy at National conferences.

Prior to her current role, Megan was a Therapy Development Specialist focused on expanding MR awareness and educating physicians on the value of MitraClip therapy.

Leilani Latimer, VP Global Marketing, Partnerships & Commercial Operations, Zephyr Health

Leilani Latimer leads Global Marketing, Partnerships and Commercial Operations for Zephyr Health, the Insights-as-a-Service leader harnessing the power of global healthcare data to help Life Sciences companies engage the right physicians, accounts and institutions. She leads the strategy, planning, and execution of the company’s global go-to-market efforts including partnerships, marketing and channel expansion. Her focus includes product marketing, sales enablement, demand generation, brand marketing, integrated digital marketing and external/internal communications.

Previously Leilani led Global Product Marketing for Sabre Hospitality Solutions, part of Sabre Corporation, the world’s leading provider of high-performance technology for the travel industry. Her prior roles also include leading Global Sustainability for Sabre under the direct oversight of the CEO, Global Marketing Planning, Product Management and Marketing as well as marketing and sales in EMEA.

Paul Tunnah, CEO, pharmaphorum (moderator)

Paul Tunnah is CEO and Founder of pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. It combines industry-leading content and social media engagement services with the globally recognised news, information and insight portal pharmaphorum.com, working with pharmaceutical companies, service providers and broader healthcare organisations to help communicate their thought leadership and connect them with relevant stakeholders.