Customer-centric multi-channel pharma marketing

Multi-channel marketing is again a hot topic in the pharma industry, with its promise of improved productivity yielding bottom-line commercial benefits. However, the current challenge for the industry is as much about quality as quantity – delivering more personalised interaction with stakeholders that can drive mutually beneficial relationships. In that sense, multi-channel marketing might be what pharma needs to redefine its relationship with healthcare stakeholders, including doctors, nurses, payers and patients.

In this white paper from Quintiles, a novel approach to planning and implementing more customer-centric multi-channel marketing campaigns is presented. By adopting an integrated-channel approach that focusses on giving the customer the right information, at the right time and via channels that suit them, improved commercial productivity and stronger relationships with healthcare stakeholders can be synergistically achieved.

Download this white paper to:

• Understand how to plan multi-channel marketing with the customer in mind.

• Identify appropriate early-warning metrics for good or bad stakeholder engagement.

• Build dynamic adaptability into your multi-channel promotional campaigns.

• Evaluate critical success factors for implementing successful integrated-channel solutions.

Click on the 'View the white paper' button now to obtain your free copy.

For more information about Quintiles' integrated-channel solutions visit www.quintiles.com/services/capabilities/product-marketing/brand-communications.