Physician perspectives: Dr Judith Orloff

Hannah Blake interviews Dr Judith Orloff

UCLA

Assistant Editor, Hannah Blake, interviews Dr Judith Orloff, who is our latest physician to share her perspective on the pharmaceutical industry, looking at social media and how pharma can better communicate with physicians.

Each month, we speak with a well-respected physician in order to find out their experiences in using social media, on how communication needs to be improved between physicians and pharma, and what they think the future looks like for the industry.

This month’s interview is with Dr Judith Orloff, who comes from a family of over 25 physicians. Judith herself is a physician and a psychiatrist, as well as being the bestselling author of Emotional Freedom. Judith shares with us her mission to combine traditional medicine with intuition and spirituality, and asserts that positivity is the key to improving communication within the pharma industry.

To listen to the full interview, please click on the play button below.

Quicklinks

00:15 – How Judith’s family played a role in her choosing to go down the medical route.

01:20 – Judith’s current role as a physician, psychiatrist and bestselling author.

01:55 – Her inspiration behind her book, Emotional Freedom.

03:00 – The benefits to social media for physicians.

03:44 – Some of the challenges Judith has faced when using social media.

04:22 – The importance of positivity in this day and age.

05:30 – Her thoughts as to how pharma can better engage with physicians.

06:46 – Judith’s advice on improving communication within the industry.

07:46 – What the future looks like for physicians and for pharma.

Subscribe to pharmaphorum on YouTube to be the first to hear about new videos - http://www.youtube.com/pharmaphorum.

About the interviewee:

Judith Orloff MD is the author of the New York Times bestseller Emotional Freedom: Liberate Yourself from Negative Emotions and Transform Your Life (Three Rivers Press, 2011). An assistant clinical professor of psychiatry at UCLA, she synthesizes the pearls of traditional medicine with cutting edge knowledge of intuition and energy medicine. Her work has been featured in Oprah Magazine and The Dr. Oz show. USA Today called her "a serene maverick". For more information and inspiration, visit http://www.drjudithorloff.com.

How can we improve positive communication within pharma?