6 ways to digitise your business at pace

As the COVID-19 pandemic stretches on, can your business survive without face-to-face customer contact? For decades, I have seen healthcare and pharma companies prioritise face to face contact over digital channels – now is the time to realise the multi-channel opportunity.

March and April 2020 have delivered extraordinary challenges to business owners and workforces globally thanks to the COVID-19 outbreak and the resulting lockdowns across the world. Leaders have been asked to make complex daily decisions to keep employees, customers, and communities safe, while also ensuring they protect jobs and keep businesses moving forwards.

Healthcare and pharma companies who have historically favoured face-to-face (F2F) contact (rep visits to physicians, congresses, and events) have faced, almost overnight, the removal of these core tactics. The challenge to deliver business-as-usual without these long-standing, relied-upon tactics is unprecedented. But what if the toolkit for delivering business-as-usual were more multichannel?

Customers have already moved to a multichannel approach. Patients, KOLs, physicians intuitively seek information they need via digital channels and in general run their lives in a multichannel way.

• Read the full article in pharmaphorum's Deep Dive digital magazine