Navigating the NHS as a digital start-up

Views & Analysis
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We speak to finalists from the Greater Manchester Future of Health accelerator to find out how digital start-ups can overcome the challenges small companies face in bringing their technologies into the NHS.

Right now the NHS is embracing digital to an extent no one could have foreseen a year ago – but that doesn’t mean it’s a smooth journey for digital health start-ups looking to gain traction in the health service.

“COVID has forced the NHS to change, but so far most of the implemented digital innovations have been low-hanging fruit such as video consultations,” says Rory Cameron, CEO and co-founder at diabetes risk management app Gendius. “Adoption of new tech is still a real challenge.”

He says that part of the problem is that standards of care are rapidly changing, and it is therefore difficult for companies to prove their concept.

• Read the full article in pharmaphorum's Deep Dive digital magazine