social media listening

Digital

How do HCPs view the potential of AI in the pharmaceutical i...

“AI has arrived,” British Prime Minister Keir Starmer declared in a recent speech.

Patients

social media illustration overlay on smart phone use

Social media advocacy: Healthcare professionals and the Trea...

Social media is a hub of opinion, argument, and advocacy that traverses a virtually endless spectrum.

Sales & Marketing

Advancing in the market amidst intensifying competition: How...

Learn how pharma can leverage social media listening and real-world evidence to find success amidst increasingly competitive therapeutic markets.

Views & Analysis

Pharma on social media – the time to engage is now

The pharma industry is moving on from merely broadcasting on social platforms and starting to listen and engage, appreciating the benefits of mining these rich seams of data.

Partner Content

Making the most of your remaining annual budget.

Partner Content

Making the most of your remaining communications budget

pharmaphorum connect's Mark Walmsley describes seven projects to maximise remaining communications budgets.

Views & Analysis