psychology
Articles/ R&D/ Sales and Marketing/ Views and analysis
New research: can pharma get healthy rewards for good behaviour?
Marco Ricci
behaviour change, behavioural economics, behavioural science, MARKET RESEARCH, medical education, patient engagement, patient support programme, patients, psychology
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Research shows industry needs to see more evidence of success for wider adoption.
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New research: can pharma get healthy rewards for good behaviour?
https://pharmaphorum.com/views-and-analysis/new-research-can-pharma-get-healthy-rewards-good-behaviour/