Pharma Sales

Sales & Marketing

The Omni Advantage: A concise roadmap for change, for the pe...

The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E

Sales & Marketing

Building vs buying: How to best implement data analysis syst...

That data analytics can help pharmaceutical firms advance their efforts – including the effectiveness of their marketing and sales teams – is clear.

Sales & Marketing

The digital skills you need for customer centric sales

Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.

Sales & Marketing

Can forecasting help identify market opportunities for pharm...

Forecasting serves to help pharmaceutical companies identify market opportunities, particularly when taking a sales-based approach and considering the wider competitive set.

Sales & Marketing