pharma brand

Views & Analysis

The power of pharma brands: successful prescription product ...

Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.

R&D

Is precision psychiatry possible?

Anyone who has taken a psychiatric medication knows that the status quo in prescribing is a trial and error approach, with patients often cycling through an array of drugs to find the one t

Digital

Fixing clinical trial data management

It’s 2024, and in most clinical trials, data is still being moved from the EHR to the EDC manually – with employees reading data from one screen and typing it onto another.

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