Biosimilar switches and healthcare gains
biosimilars, market access, Patient education, patient support programme, shared decision making
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patient support programme
How to improve patient outcomes with digital health
digital health, digital health innovation, digital health solutions, patient centricity, patient outcomes, patient support, patient support programme, patient voice, patient-centred design
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Digital health solutions that work in the real world must also be designed to effectively support the patient’s tasks and goals, while being engaging to use. In other words, they need to be built with patients, not for them, say Alex Butler and Gavin Birchnall.
Meeting the needs of cancer patients and healthcare providers
cancer, Oncology, patient centricity, patient support programme, patients
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Complex and evolving cancer treatment pathways require comprehensive and tailored support programmes.
To PSP or not to PSP? That is NOT the question
Deep Dive, patient centred care, patient centricity, patient support programme, patients, PSP
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A practical guide to planning and running an effective patient support programme.
New research: can pharma get healthy rewards for good behaviour?
behaviour change, behavioural economics, behavioural science, MARKET RESEARCH, medical education, patient engagement, patient support programme, patients, psychology
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Research shows industry needs to see more evidence of success for wider adoption.