patient journey

News

Woman and man back to back, B&W photograph

Females with autoimmune disease 'less likely to be believed'

Women and girls with autoimmune diseases are more likely to have their condition misdiagnosed as psychiatric or psychosomatic than males, study finds.

News

Lilly UK recruits ex-England cricketer as obesity champion

Lilly UK's obesity champion Ashley Giles, who won the Ashes with England in 2005, is urging people struggling with their weight to ask for help.

Patients

How direct-to-patient prescribing is shifting the status quo...

To remain competitive, biopharma must move beyond disjointed support services and take direct responsibility for the patient journey.

News

Most pharmas not ready for AI in customer engagement

Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

News

A still from the Alexion fantasy storybook for children with rare disease aHUS

Storybook can help kids understand rare kidney disease

An e-Book aimed at children with rare kidney disease aHUS can help them understand the condition, deal with emotions, and find support, says Alexion.

Patients

A methodological approach in patient insights to discover th...

When patients are diagnosed with a disease, they embark on a journey that is an emotional rollercoaster.

Females with autoimmune disease 'less likely to be believed'

Lilly UK recruits ex-England cricketer as obesity champion

How direct-to-patient prescribing is shifting the status quo...

Most pharmas not ready for AI in customer engagement

Storybook can help kids understand rare kidney disease

A methodological approach in patient insights to discover th...

Flagship joins three biotechs together to form Etcelera

Discover a new era of healthcare panel engagement: Grounded ...

patient journey

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