patient journey

News

Most pharmas not ready for AI in customer engagement

Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

News

A still from the Alexion fantasy storybook for children with rare disease aHUS

Storybook can help kids understand rare kidney disease

An e-Book aimed at children with rare kidney disease aHUS can help them understand the condition, deal with emotions, and find support, says Alexion.

Patients

A methodological approach in patient insights to discover th...

When patients are diagnosed with a disease, they embark on a journey that is an emotional rollercoaster.

Digital

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Digital health innovation: Applications across the patient j...

Digital health innovation (DHI) is a growing category of technologies that connect healthcare stakeholders and improve patient experiences and outcomes.

Digital

What pharma stands to gain from technological innovation

A growing number of patients and healthcare providers alike are focussing on preventative health and wellbeing measures, rather than relying on drugs alone as a post-diagnosis cure.

R&D

Evolving with the patient: Optimising CAGT post-trial long-t...

The tremendous growth in cell and gene therapy is no surprise to the pharma industry.