patient centricity

Digital

Read uMotif's Observations & Predictions on the imperative for patient centricity and stronger patient-site relationships in clinical research.

Patients

From gamified digital platforms to remote sample collection and agile site activation, sponsors are reimagining trial design.

Patients

Simplifying the complexity of medical treatments extends beyond convenience to improving equity.

Oncology

5 particularly insightful takeaways from this year’s ESMO Congress that merit deeper reflection on where cancer care can go.

Patients

The real AI revolution in healthcare won’t come from pharma’s AI investments, but from patients who refuse to wait.

Patients

Purposeful prescribing is the idea of making thoughtful, patient-centred decisions about medication.