non-adherence
Non-adherence: pharma’s final financial frontier
Linda Banks
adherence, Deep Dive, medicines adherence, non-adherence, patient centricity
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No other industry would tolerate avoidable annual losses of $637 billion, but that’s exactly what pharma is doing by not investing in adherence. Now is the time to start recovering that revenue.
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Non-adherence: pharma’s final financial frontier
https://pharmaphorum.com/views-and-analysis/non-adherence-pharmas-final-financial-frontier/