The post-COVID future of physician sample access and engagementBuilding modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Share XThe post-COVID future of physician sample access and engagementhttps://pharmaphorum.com/sales-marketing/covid-physician-pharma-access-engagement/
What is modular content and why do pharma marketers need it NOW?Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who Share XWhat is modular content and why do pharma marketers need it NOW?https://pharmaphorum.com/views-analysis-sales-marketing/what-is-modular-content-and-why-do-pharma-marketers-need-it-now/
Designing HCP engagement for the next normalLife sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic Share XDesigning HCP engagement for the next normalhttps://pharmaphorum.com/views-and-analysis/designing-hcp-engagement-for-the-next-normal/
Time to change the channel? The future for customer engagement modelsSarah Rickwood delves into IQVIA data to find out exactly how pharma’s HCP engagement has changed over COVID-19, Share XTime to change the channel? The future for customer engagement modelshttps://pharmaphorum.com/sales-marketing/time-to-change-the-channel-the-future-for-customer-engagement-models/
Pharma to increase spend on digital marketing – reportA third of pharma companies will be spending more than half of their marketing budget on digital channels Share XPharma to increase spend on digital marketing – reporthttps://pharmaphorum.com/news/pharma-to-increase-spend-on-digital-marketing-report/
A pharma guide to digital health, multichannel and digital transformationPaul Tunnah runs through the six key aspects of digital health and how businesses can harness them. It’s that Share XA pharma guide to digital health, multichannel and digital transformationhttps://pharmaphorum.com/views-analysis-sales-marketing/a-pharma-guide-to-digital-health-multichannel-and-digital-transformation/
Adapting pharma marketing for the evolving consumer journeyThe pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news Share XAdapting pharma marketing for the evolving consumer journeyhttps://pharmaphorum.com/views-analysis-digital/adapting-pharma-marketing-for-the-evolving-consumer-journey/
Smarter thinking about pharmaceutical marketingRobb DeFilippis, from end-to-end global creative production and sourcing partner Tag, discusses how a more effective multichannel pharma Share XSmarter thinking about pharmaceutical marketinghttps://deep-dive.pharmaphorum.com/magazine/oncology-asco-2019/tag-pharmaceutical-marketing-production/
Nine for 2019: Opportunities for pharmaIn the last Nine for 2019 article, we reflected on the major challenges that are shaping the pharmaceutical Share XNine for 2019: Opportunities for pharmahttps://pharmaphorum.com/views-and-analysis/nine-for-2019-opportunities-for-pharma/
