Modular Content

Sales & Marketing

Improving access to brand planning tools through modular off...

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores the ways brand leaders can leverage specific brand planning tools as an alternative to full suite platforms

Views & Analysis

Amplifying HCP engagement using modular content

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so

Sales & Marketing

How can marketing teams and healthcare agencies partner up f...

Creating personalised, compliant content is becoming increasingly important for life science companies as HCPs demand more from their digital content.

Views & Analysis

What is modular content and why do pharma marketers need it ...

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating pe

White Papers

Plugging modular content into pharma’s omnichannel strategie...

86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to six months ago. Yet while many pharma companies

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Digital

How to win with a multichannel approach in pharma

A multichannel marketing approach, together with compelling content, is the ultimate way for pharma to deliver the message in the right way to its customers.