Bad behaviour: why understanding human behaviour can improve outcomesWhy did I do that? A common question I often ask myself after opening the biscuit packet for Share XBad behaviour: why understanding human behaviour can improve outcomeshttps://pharmaphorum.com/views-analysis-sales-marketing/bad-behaviour-human-behaviour-improve-outcomes/
Behaviour science: the new capability every pharma company should be buildingMark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change Share XBehaviour science: the new capability every pharma company should be buildinghttps://pharmaphorum.com/views-analysis-sales-marketing/behaviour-science-capability-pharma/
How behavioural science is helping in the fight against COVID-19Thanks to COVID-19, just about every form of media we consume right now is focused on aspects of Share XHow behavioural science is helping in the fight against COVID-19https://pharmaphorum.com/views-analysis-patients/how-behavioural-science-is-helping-in-the-fight-against-covid-19/