Mark Lightowler Archives -

Why did I do that? A common question I often ask myself after opening the biscuit packet for

Bad behaviour: why understanding human behaviour can improve outcomes

https://pharmaphorum.com/views-analysis-sales-marketing/bad-behaviour-human-behaviour-improve-outcomes/

Mark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change

Behaviour science: the new capability every pharma company should be building

https://pharmaphorum.com/views-analysis-sales-marketing/behaviour-science-capability-pharma/

Thanks to COVID-19, just about every form of media we consume right now is focused on aspects of

How behavioural science is helping in the fight against COVID-19

https://pharmaphorum.com/views-analysis-patients/how-behavioural-science-is-helping-in-the-fight-against-covid-19/

Mark Lightowler