Views & Analysis Are pharma’s TV ad strategies out of date? TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertisin
News Intouch Group hires Susan Perlbachs as chief creative office... Intouch Group has announced the hire of Susan Perlbachs as its chief creative officer (CCO).
AI in Pharma Marketing Profile: Faruk Capan Today, it’s obvious to see why a solid foundation in technology is vital in order to be successful in pharmaceutical marketing.
News Intouch Group opens two California offices Intouch Group has announced it is further expanding its US footprint with the opening of two new offices in California.
Views & Analysis AI in the Gartner Hype Cycle When you're surrounded by media coverage about new technology, it can be difficult to discern what really matters.
News Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn Novartis buys gene therapy specialist Kate Therapeutics for $1.1 billion, adding an early-stage rival to Sarepta's muscular dystrophy therapy Elevidys
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends