Intouch

Views & Analysis
Are pharmas TV ad strategies out of date

Are pharma’s TV ad strategies out of date?

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertisin

AI in Pharma Marketing
Faruk-Capan-1200x675

Profile: Faruk Capan

Today, it’s obvious to see why a solid foundation in technology is vital in order to be successful in pharmaceutical marketing.

Views & Analysis
AI in the Gartner Hype Cycle

AI in the Gartner Hype Cycle

When you're surrounded by media coverage about new technology, it can be difficult to discern what really matters.