Intouch Group hires Susan Perlbachs as chief creative officer


Intouch Group has announced the hire of Susan Perlbachs as its chief creative officer (CCO). As CCO, Perlbachs will be responsible for creative leadership across all Intouch Group affiliates, locations and clients. She will be based in Intouch's New York office.

"I'm looking forward to being part of this award-winning organisation that I've admired for quite some time," said Perlbachs. "I'm thrilled to work with the incredibly talented executive creative directors who have made the Intouch creative team what it is today, and to partner with them to elevate the organisation and its reputation to even greater heights."

Perlbachs brings nearly 20 years of experience with other renowned healthcare agencies, including high-level positions at GSW and Grey Healthcare, driving major campaigns for US and global brands for professional and consumer audiences, including over-the-counter, oncology, nephrology and neurology.

Most recently, she served as EVP, Group Creative Director at FCB Health. Honours and accolades include being named one of PharmaVoice's Top 100 Most Inspiring People, speaking at Cannes Lions Health and serving as a Clio judge. She also was named an HBA Rising Star.