improving patient outcomes

Digital

Seven pillars of GenAI for enterprise-level value generation

Today, we live in an age of artificial intelligence (AI); more specifically, the age of generative AI (GenAI).

Patients

Our expanding toolbox: Designing personalised strategies in ...

When I began practicing obesity medicine nearly 20 years ago, it was difficult for my patients to attain significant long-term weight loss without metabolic and bariatric surgery.

R&D

Commercialising IVDs – The complex path towards access to ea...

Early diagnosis through the use of in vitro diagnostics (IVDs) plays a critical role in patient outcomes and in supporting the healthcare system as a whole.

Digital

Digital measures for value-based healthcare: Current perspec...

In the ever-evolving landscape of healthcare, the concept of value-based care (VBC) has gained substantial momentum in recent years.

Oncology

Gaps in breast cancer care in Europe and the importance of g...

Breast cancer places a pressing burden on patients, physicians, and healthcare systems.

Sales & Marketing

NHS-life sciences partnership: Learning and recovering from ...

In a recent IQVIA webinar, ‘Partnering with the NHS in a crisis’, representative experts from the life sciences industry and the NHS explored why collaboration between the two is more criti