Digital and Social Media EMBARGO: First European firm adopts IBM Watson for cancer de... Sistemas Genomicos will use Watson for Genomics to match cancer patients to new therapies.
News IBM Watson impresses in brain tumour analysis Watson for Genomics produces treatment insights for glioblastoma in 10 minutes.
News IBM Watson ventures into Latin America with latest cancer de... Watson for Oncology will aid cancer treatment decisions in Latin America.
Views & Analysis Digital health round-up: Nokia's rebirth Nokia has completed its digital health rebirth, unveiling its first devices since acquiring Withings.
News Novartis and IBM Watson form breast cancer pact Partnership aims at improving outcomes in advanced breast cancer.
News Studies show IBM Watson reaches mostly same cancer decisions... AI agrees with doctor's decisions in up to 96% of cases.
News Lexicon's type 1 diabetes drug voted down by FDA adcomm It has been five years since Lexicon Pharma's type 1 diabetes therapy, Zynquista, was rejected by the FDA, and it may struggle to have a better outcome at its second attempt.
Sales & Marketing Sponsored Global reach, personal touch: Mastering customer engagement ... In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth.
