Tunnah’s musings: Hope over hype for pharma in patient centricity, multichannel and beyond the pill Three areas where the pharma industry will advance in 2017 as it looks beyond the hype. Share XTunnah’s musings: Hope over hype for pharma in patient centricity, multichannel and beyond the pillhttps://pharmaphorum.com/views-and-analysis/tunnahs-musings-hope-hype-pharma-patient-centricity-multichannel-beyond-pill/