Articles/ Digital and Social Media/ Pharma Market Access/ Sales and Marketing/ Views and analysis Tunnah’s musings: Hope over hype for pharma in patient centricity, multichannel and beyond the pill Linda Banks beyond the pill, Hype Cycle, Multichannel, patient centricity, patient engagement, patients, pharma 0 Comment Three areas where the pharma industry will advance in 2017 as it looks beyond the hype. Share X Tunnah’s musings: Hope over hype for pharma in patient centricity, multichannel and beyond the pill https://pharmaphorum.com/views-and-analysis/tunnahs-musings-hope-hype-pharma-patient-centricity-multichannel-beyond-pill/