HCPs

Sales & Marketing

PAs and NPs: Insights spotlight on advanced practice provide...

Physician associates (PAs) and nurse practitioners (NPs) have received widespread attention in the past few years.

Market Access

Nine for 2023, part three: thriving or surviving?

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry

Sales & Marketing

7 commercial, sales, and marketing predictions for 2023

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs).

Healthcare

How medical device sales teams can embrace digital transform...

Selling amid a global pandemic has changed the face of sales forever.

Sales & Marketing

The scattered seeds of the beginnings of change - a pharmaph...

Speaking with Rob Verheul, CEO of Graphite Digital, at Anthropy 2022 at the Eden Project, pharmaphorum web editor Nicole Raleigh enjoyed a minute discussing the event and

Sales & Marketing