HCP engagement

Digital

How will SearchGPT impact pharma and healthcare?

The recent launch of SearchGPT by OpenAI marks the beginning of a significant shift in how information is searched and consumed for pharma and healthcare industry leaders.

Digital

future technology trend patient consult doctor

Decoding prescriber behaviour: Insights from PurpleLab

Launching a new pharmaceutical product is a high-stakes endeavour.

Sales & Marketing

Solution Spotlight: Medscape Extend

Medscape Extend is a transformative platform designed to revolutionise how pharmaceutical advertisers communicate with verified healthcare professionals (HCPs).

Sales & Marketing

Veeva Summit - Chris Moore, president of Veeva Europe

A next-generation mindset: Veeva Commercial Summit 2024

Imagine a time when all your teams collaborate seamlessly. That’s what this year’s Veeva Commercial Summit posited as it commenced.

Sales & Marketing

Optimising HCP engagement through a data-driven omnichannel ...

To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to understand the needs and preferences of healthcare professionals

Sales & Marketing

Importance of choosing the right POC marketing partners in h...

With the fast-paced tech transformation of the healthcare marketing industry taking place, making the right choices when selecting point of care (POC) marketing partners can make or break a

How will SearchGPT impact pharma and healthcare?

Decoding prescriber behaviour: Insights from PurpleLab

Solution Spotlight: Medscape Extend

A next-generation mindset: Veeva Commercial Summit 2024

Optimising HCP engagement through a data-driven omnichannel ...

Importance of choosing the right POC marketing partners in h...

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

HCP engagement

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