Patients/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis Can ‘design thinking’ revolutionise pharma’s culture? Paul Tunnah design thinking, Eyeforpharma Barcelona 2018, Gregory Miller, Paul Tunnah, pharma innovation, UCB 0 Comment As part of pharmaphorum’s ‘eye-on-innovation’ series, Paul Tunnah speaks to UCB’s head of innovation, Gregory Miller, about how Share X Can ‘design thinking’ revolutionise pharma’s culture? https://pharmaphorum.com/views-and-analysis/can-design-thinking-revolutionise-pharmas-culture/