Deep Dive/ Patients/ Views and analysis Welcome to ‘Generation R’ for the next decade of patient engagement mike.hammerton@pharmaphorum.com Deep Dive, Emma Sutcliffe, Generation R, Nexgen Healthcare Communications, patients 0 Comment Relationship recrudescence; inertia, cynicism and complacency must not prevail, says Nexgen Healthcare Communications’ Emma Sutcliffe “Are patients too Share X Welcome to ‘Generation R’ for the next decade of patient engagement https://pharmaphorum.com/patients/welcome-to-generation-r-for-the-next-decade-of-patient-engagement-nexgen/