News FCB Health opens Frankfurt office as part of European expans... FCB Health has expanded its global footprint, opening a new office in Frankfurt and bringing its network ambassadors model to Amsterdam and Zurich.
News FCB Health evolves Hudson Global into Area 23 On Hudson FCB Health has evolved its Hudson Global agency into a new offering that will be under the leadership of its Area 23 communications agency.
News Ipsen appoints Michelle Werner as North America head Ipsen has appointed biopharma industry veteran Michelle Werner, who recently stepped down as CEO of Alltrna, to lead its North America division.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.