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Pfizer’s Pol Vandenbroucke on the changing industry
https://pharmaphorum.com/views-analysis-sales-marketing/pfizers-pol-vandenbroucke-on-the-changing-industry/
Ahead of his talk at EyeforPharma Barcelona next week, Medscape’s Ben Greenberg talks to pharmaphorum about the hype surrounding technology, and offers ideas about how to identify meaningful innovation.