Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis How can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation? mike.hammerton@pharmaphorum.com big data, comms, Consulting at McCann Health, customer engagement, Customer knowledge, digital, Digital behaviours, Engagement Strategy, Marketing excellence, McCann Heatlh, Optimizing customer experience, personalisation, Real-word digital data 0 Comment By Carlos Casanova Healthcare and life sciences companies have an unrealised opportunity to maximise the benefits of personalising Share X How can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation? https://pharmaphorum.com/views-analysis-sales-marketing/full-potential-content-personalisation/