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The power of pharma brands: successful prescription product management
https://pharmaphorum.com/views-and-analysis/pharma-brand-successful-prescription-product-management/
drug marketing
Learning from a successful ophthalmology brand launch
Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
The future of brand management
What pharma brand management must entail to ensure pharma retains its position and maintains sales.