brand communication, brand management, branding, Drug branding, drug marketing, pharma brand, pharma marketing
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brand launch, drug marketing, marketing, ophthalmology, pharma marketing
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Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
beyond-the-pill solutions, brand management, brand strategy, Deep Dive, drug marketing, pharma marketing
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What pharma brand management must entail to ensure pharma retains its position and maintains sales.
