Pharma companies must analyse the user experience of their websites to ensure continued patient engagement, and review their digital strategy frequently.
With tightening budgets and pharma/physician relationships coming under increasing scrutiny, the resulting pressure has impacted the success of the traditional medical conferencing model.
Writing blogs is something that anyone can do, but making your pieces stand out in the mass of other content out there can be challenging, muses Paul Tunnah as he outlines his top tips for budd
