digital HCP engagement

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Sales & Marketing

Unpacking EASD 2024: Key themes, topics, and influencers

This September, Madrid played host to the 60th Annual Meeting of the European Association for the Study of Diabetes (EASD).

Digital

Mixed reactions among HCPs as lecanemab and donanemab secure...

Last month, the FDA granted approval to Eli Lilly’s donanemab - or Kisunla - for the treatment of Alzheimer’s disease.

Market Access

Deepening perspectives: How social media is driving our unde...

On the 31st of May, news broke that the NHS was launching its “world-first” cancer vaccine matchmaking programme.

Digital

First impressions matter: Why getting your onboarding right ...

The pharmaceutical industry, with its stringent regulations, demands that healthcare professionals (HCPs) often have to navigate complex onboarding processes to access digital platforms.

Sales & Marketing