digital HCP engagement | pharmaphorum

Saturday 3 May 2025

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digital HCP engagement

Oncology

consultants discuss treatment options with prostate cancer patient

Prostate cancer: HCPs discuss emerging treatments, artificia...

In March, the UK marked Prostate Cancer Awareness Month - a period dedicated to boosting recognition and tackling stigma of a cancer that affects approximately one in eight men nationwide.<

Digital

illustrative horse galloping

The faster horses fallacy: Why true innovation starts with c...

“If I had asked people what they wanted, they would have said faster horses.” This quote, often linked to Henry Ford (though its authenticity is debated), has become a go-to argument for in

Digital

female healthcare professionals

How do HCPs view the potential of AI in the pharmaceutical i...

“AI has arrived,” British Prime Minister Keir Starmer declared in a recent speech.

Sales & Marketing

dashboard for data analysis

HCP marketing’s Pharma 4.0 moment: Leveraging AI for real-ti...

With healthcare marketing becoming more digital than ever, artificial intelligence (AI) for marketers has ceased to be merely a buzzword.

Patients

social media illustration overlay on smart phone use

Social media advocacy: Healthcare professionals and the Trea...

Social media is a hub of opinion, argument, and advocacy that traverses a virtually endless spectrum.

Digital

man and woman at computer

Designing personalised digital experiences that engage healt...

Healthcare professionals (HCPs) expect digital experiences to be as seamless and personalised as the apps and services they use in their daily lives.