Deep Dive: Sales and Marketing Innovation 2019 Archives -

An early exposure to computer science by way of the Commodore 64, combined with subsequent medical studies, set

Humanising healthcare through technology

https://pharmaphorum.com/views-analysis-sales-marketing/humanising-healthcare-through-technology/

David Hunt’s career has taken him from painting Havas Lynx Group’s offices to running the agency, and now

Comms from the ground up

https://pharmaphorum.com/views-analysis-sales-marketing/comms-from-the-ground-up/

Professor Brian D Smith dives into findings from his research to see what makes a good pharma leader

Exceptional leadership for an exceptional industry

https://pharmaphorum.com/views-analysis-sales-marketing/exceptional-leadership-for-an-exceptional-industry/

Sarah Rickwood looks at why the next frontier for pharmaceutical innovation may not be a pharmaceutical at all,

How new technologies are creating new markets

https://pharmaphorum.com/views-analysis-sales-marketing/how-new-technologies-are-creating-new-markets/

With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in

Finding the right value proposition

https://pharmaphorum.com/views-analysis-sales-marketing/finding-the-right-value-proposition/

Aurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to

Measuring and celebrating making a difference

https://pharmaphorum.com/views-analysis-sales-marketing/measuring-and-celebrating-making-a-difference/

Deep Dive: Sales and Marketing Innovation 2019