Articles/ Digital and Social Media/ Sales and Marketing/ UK & Europe/ Veeva/ Views and analysis Better customer engagement: Is your data letting you down? Linda Banks big data, CRM, Customer Relationship Management, data, data management 0 Comment The pressure is on for better quality, more granular customer data. Share X Better customer engagement: Is your data letting you down? https://pharmaphorum.com/views-and-analysis/better-customer-engagement-data-letting/
Articles/ Sales and Marketing/ Views and analysis Use data science to anticipate customer requirements Linda Banks CRM, customer engagement, Customer Relationship Management, Veeva 0 Comment Pharma is using cloud-based customer relationship management systems to gather vast amounts of data from diverse sources. The Share X Use data science to anticipate customer requirements https://pharmaphorum.com/articles/use-data-science-to-anticipate-customer-requirements/