Deep Dive/ Sales and Marketing/ Views & Analysis/ Views and analysis Navigating the patient maze – pharma’s evolving challenge mike.hammerton@pharmaphorum.com Chris O’Toole, Communications and Commercialisation, Deep Dive, Deep Dive: Communications and Commercialisation, ICON 0 Comment Pharma companies are embracing patient centricity in drug development more than ever before. Over the last decade, leaders Share X Navigating the patient maze – pharma’s evolving challenge https://pharmaphorum.com/sales-marketing/navigating-the-patient-maze-pharmas-evolving-challenge/