Sales & Marketing Creative review: The Cannes Lions trends that pharma needs t... Pharma creative needs to stand up and be counted.
News Cannes Lions Health awards: 2021 pharma winners announced The Cannes Lions Health awards took place this week from 21-25 June, celebrating creativity across industries including pharma.
Views & Analysis Was pharma bold enough at Lions Health 2018? The Lions Health 2018 jury brought 10 senior communications executives together in Cannes, with representatives from China, Australia, UK, US, Brazil, Dubai, Ireland and Denmark.
Articles The business case for creativity The consumer world is reaping the benefits of creativity; healthcare should be doing the same.
News Bayer trial combines two top drugs for kidney disease Data from the CONFIDENCE trial shows the value of combining Bayer's Kerendia with an SGLT2 inhibitor to treat chronic kidney disease in diabetics.
