Sales & Marketing Creative review: The Cannes Lions trends that pharma needs t... Pharma creative needs to stand up and be counted.
News Cannes Lions Health awards: 2021 pharma winners announced The Cannes Lions Health awards took place this week from 21-25 June, celebrating creativity across industries including pharma.
Views & Analysis Was pharma bold enough at Lions Health 2018? The Lions Health 2018 jury brought 10 senior communications executives together in Cannes, with representatives from China, Australia, UK, US, Brazil, Dubai, Ireland and Denmark.
Articles The business case for creativity The consumer world is reaping the benefits of creativity; healthcare should be doing the same.
Oncology Hernexeos and what’s next, with Vicky Brown At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
