brand planning

Sales & Marketing
brand planning success 2024

How to ensure brand planning success for 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Sales & Marketing
Eight components

Eight components of effective brand planning tools

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning platform technology must have to help brand teams optimise their strategies.