book launch

News

Book explores why pharma’s digital sales shot has missed

The pharma industry has rapidly embraced digitalisation as a way to transform its sales engagement, but there has been little to show for the effort.

Patients

From the Margins: Gilead book launch shines light on health ...

On Wednesday 13th September, pharmaphorum headed to London’s Wellcome Collection for Gilead’s book launch of “From the Margins”, a unique and impactful publication that brings together in o

Oncology

Servier’s ASCO 2025 Data: Advancing IDH-Mutated Cancer Treat...

At ASCO 2025, Servier’s Becky Martin discusses IDH-mutated cancers, including key insights on Tibsovo & Voranigo, and the implications for patients.

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