book launch

News

Book explores why pharma’s digital sales shot has missed

The pharma industry has rapidly embraced digitalisation as a way to transform its sales engagement, but there has been little to show for the effort.

Patients

From the Margins: Gilead book launch shines light on health ...

On Wednesday 13th September, pharmaphorum headed to London’s Wellcome Collection for Gilead’s book launch of “From the Margins”, a unique and impactful publication that brings together in o

News

Chiesi signs $1.9bn deal to buy KalVista and its HAE drug

Chiesi has boosted its rare disease business with an agreement to buy KalVista and Ekterly, its oral drug for treating attacks in rare disease HAE.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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