Articles/ Digital and Social Media/ Healthcare/ Sales and Marketing/ Views and analysis Patient personas can help drive behaviour change Marco Ricci adherence, Behavioural analytics, big data, data management, Patient personas, patients 0 Comment Creating patient personas from large data sets can drive greater understanding of patients’ behaviours. Share X Patient personas can help drive behaviour change https://pharmaphorum.com/views-and-analysis/patient-personas-can-help-drive-behaviour-change/