Awareness campaign | pharmaphorum

Tuesday 21 July 2026

Awareness campaign

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Dr Roger Cliffe

Olympic cyclist Chris Hoy praises cancer charity campaign

Sir Chris Hoy has said he is proud of participants in the Tour de 4 cycling event he set up last year to change perceptions of stage 4 cancer.

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A woman smoking, B&W image

Almost half of dementia cases could be prevented, says study

A study has found that nearly half of all cases of dementia are avoidable with lifestyle changes, but current education campaigns have limited effect.

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Shaquille O'Neal

Basketball great Shaq fronts Lilly sleep apnoea campaign

Eli Lilly has recruited basketball legend Shaquille O'Neal to promote a sleep apnoea awareness campaign and make the case for treatment with Zepbound.

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J&J seeks to rewrite the script on depression treatment

A survey has found that most patients with depression have little hope of being free of their symptoms, and Johnson & Johnson aims to change that.

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Pokemon Sleep app

Eisai joins with Pokémon for sleep awareness drive

Eisai has launched a campaign to raise awareness of sleep disorders in Japan, via a partnership with smartphone app Pokémon Sleep.

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Queer Eye's Tan France to front Lilly obesity campaign

Queer Eye's Tan France to front Lilly obesity campaign

Eli Lilly has enlisted the aid of Tan France of US makeover show Queer Eye to change the narrative about obesity in a new campaign.