Webinars

Sales & Marketing

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Good data supports pharma sales reps to drive lead generatio...

Allow pharma sales reps to focus on the job in hand by making sure they have access to up-to-date, clean, accurate data.

Debates & Insight

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Case Study: How Shire improved its time-to-market

Adopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be quicker, more efficient and more compliant.

Sales & Marketing

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Acting on the moments that matter to build a brand

All too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in the belief that this is the only area that can determine success.

Sales & Marketing

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Designing behavioural science-based patient support programm...

We all exhibit behaviours that are, at times, irrational, and this presents a major challenge for pharmaceutical companies that are developing patient support programmes.

Sales & Marketing

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Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course better revenues for pharma are all possible.