pharmaphorum and Symplur launch Conference360 Report
- In-depth analysis of tweeting around medical congresses
- Helps cut through the noise around products and therapy areas
- Identifies true influencers
West Byfleet, UK and Los Angeles, USA – pharmaphorum media and Symplur, LLC launch Conference360TM Report as part of the new pharmaphorum intelligence offerings to help pharmaceutical companies and other stakeholders track and understand social media conversations around medical congresses.
Social media, most especially Twitter, is playing an increasingly large role in major medical congresses, opening up new channels to communicate exciting developments in cardiology, diabetes, cancer and other disease areas.
This means everyone interested in breaking news from congresses can join in: physicians, researchers, patient advocates, global media and the pharmaceutical industry.
Social media has democratised this information – you don’t have to be on site or an insider to add to the debate.
But as participation surges, it is increasingly difficult to understand just who is talking about medicines and research, what is being said, and who the most influential tweeters are.
Now media company pharmaphorum and social media research and analytics firm Symplur have teamed up to help pharmaceutical companies understand these fast-moving conversations.
The Conference360TM Report includes analysis of Twitter-based conversations taking place and who the key influencers are, as well as the top medical/KOL and pharma influencers. In the first report, data from this year’s highly eventful European Society of Medical Oncology (ESMO) in Copenhagen has been analysed; the second report is due out soon with analysis from this year’s American Society of Hematology (ASH) Annual Meeting and Exposition in San Diego, California.
Download the reports to find out:
- When conversations on Twitter were most active throughout the day, for each day of the congress
- Who the key influencers were, by stakeholder type (daily and for the overall event)
- What conversations were taking place and what tweets had the most retweets
- Overall influencers by tweets, mentions and impressions, as well as the top medical/KOL and pharma influencers
Buy the reports
Read more about pharmaphorum intelligence and the Conference360TM Reports and register to buy reports.
Powered by Symplur Signals
The Symplur Signals platform was utilized with full access to all tweets captured directly from Twitter, as defined by the event hashtag.
The platform includes hundreds of millions of Twitter accounts, which represent stakeholder groups, including pharma companies, as well as physicians, HCPs, researchers, academics, provider organisations and research/academic organisations. It combines the proprietary Symplur Healthcare Social Graph Score® algorithm with dedicated human evaluation to accurately identify and rank the true influencers of conversations on specific healthcare topics.
“Social media has transformed the way we hear about new medical breakthroughs,” says Paul Tunnah, CEO of pharmaphorum.
“Tweets from researchers, physicians, media and patient advocates can create huge surges of interest within minutes of results being announced at medical congresses. But trying to keep up with that wave of information is very hard to do, let alone trying to understand underlying trends in the conversation.
“We at pharmaphorum are very pleased to team up with Symplur to launch the Conference360TM Reports. Our goal is to ‘bring healthcare together’ and by working with Symplur on the reports, we hope to increase the depth of understanding about how those conversations are evolving.”
For the pharmaceutical industry this is particularly important, because they need to know who the influencers are across this newly diverse group of social media commentators.
Josh Lurie, partner at Symplur added, “Symplur is a platform that generates unique insights from healthcare social media conversations, and in doing so, we believe we can promote deeper understanding between healthcare stakeholder groups.
“Our motto at Symplur is simple: we build tools so every voice in healthcare can be heard.
“The social media channel is providing invaluable feedback to drug researchers, physicians, pharma and healthcare systems about how to move things forward, and we hope Conference360 can contribute to this progress. We are extremely excited about working with pharmaphorum in accomplishing this.”
To learn more about the Symplur Signals platform visit www.symplur.com/signals/
Find out more about pharmaphorum intelligence by visiting pharmaphorum.com/intelligence/
Contact
Sally Macaulay
Senior Project Manager
sally.macaulay@pharmaphorum.com
Direct: +44 (0)1932 359212
