social media

News

Novo Nordisk suspended from ABPI after code breach

Novo Nordisk’s UK unit has been suspended as a member of the Association of the British Pharmaceutical Industry (ABPI) for two years due to what was described as “serious

Patients

Dr TikTok will see you now

Social media is increasingly seen as a welcome source of advice for younger patients and particularly those with chronic conditions.

News

ABPI code updated with first social media guidance

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time.

Sales & Marketing

The evolving role of social media in healthcare

In recent years, social media has evolved into an essential part of pharma operations, for better or worse.

Views & Analysis

Elon Musk, pharma, and the future of Twitter

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical

Views & Analysis