Greek health insurer partners with dacadoo to launch health app

A Greek health insurance firm has released a new platform to encourage members to adopt a healthier lifestyle.

Generali Hellas is the sixth largest insurance company in Greece and has had a presence there since 1886.

With its new platform, My Health IQ, the company aims to improve the wellbeing of customers by encouraging their active involvement in the adoption of a healthier lifestyle.

The company said it will use a combination of motivational techniques from behavioural science, gamification and social networking, plus artificial intelligence and automated coaching to achieve these goals.

Generali has joined with dacadoo, which is providing the technological support for the project, which allows customers to monitor and improve their physical and mental health based on a scientifically validated technology.

The app was released this month.

dacadoo licenses its technology, including its Health Score, to life and health insurance operators, supplying insurtech and health-tech solutions to over 35 of the top 100 life and health insurance operators globally.

Available in over 16 languages, dacadoo’s technology is provided as a fully branded, white label solution or it can be integrated into customers’ products through its API.

dacadoo also provides a risk engine, which calculates relative risk on mortality and morbidity in real-time.

Peter Ohnemus, President and CEO of dacadoo, says: “We are very pleased to work closely with Generali Hellas; it was a perfect match as we both strive for quality and innovation within our product offering.

Panos Dimitriou, CEO of Generali Hellas, said: “The use of digital technology and telematics in the insurance sector is an innovative and necessary step, as it effectively shifts the narrative from a risk-based approach to one focused on the premise of prevention and the promotion of good he”alth.

“The new health app is part of our recently launched Generali Health Ecosystem, where digital tools and services provide added value and an overall elevated customer experience.”