Adopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be quicker, more efficient and more compliant.
All too often pharmaceutical marketing orthodoxy says to focus on just one area – a product’s launch, in the belief that this is the only area that can determine success.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
