A Single Source of Customer Data to Optimize Engagement

In today’s healthcare ecosystem, life science companies are faced with the challenging task of optimising engagement with their audience whilst managing a number of different data sources.

Of course, many life sciences companies have a Customer Relationship Management (CRM) system in place to help deal with this scenario.

Unfortunately, many CRM systems quite simply can’t cope with today’s evolving industry. For sales reps, out-of-date CRMs can greatly impact their efficiency thanks to wasted time organising and attending redundant meetings.

For sales and marketing directors, an inefficient workforce is coupled with a difficulty to pay attention to customer service and marketing activities. For Medical Science Liaisons (MSLs), establishing and maintaining relationships with key opinion leaders (KOLs) can be incredibly challenging when faced with out-of-date KOL information. For compliance officers, old, inaccurate data can greatly impact their efforts to keep their company’s activities in line with strict regulations.

All of these individual obstacles in need of overcoming come together to greatly affect the whole business, leading to a life science company unable to operate at its fullest potential.

Veeva presents a whitepaper on these issues and their solution: a single source customer database.  Find out how their solution can help optimise sales teams, build awareness across channels and streamline compliance efforts by clicking the link below.