Sanofi’s Bozidar Jovicevic on how the company is approaching digital therapeutics
Paul Tunnah caught up with Sanofi’s vice president, global head of digital therapeutics at JP Morgan to talk about the landscape for digital health and the company’s plans for the space, including its collaboration with Happify.
About the interviewee
Bozidar Jovicevic is in charge of building a digital therapeutics business at Sanofi, using cutting-edge behavior change technologies and for the purpose of creating happier and healthier lives for the patients. He previously spent 12 years at Novartis in various commercial roles, launching two multi-billion dollar products on a regional and global level. He then moved to a medical function where he orchestrated transformation of multichannel engagement with HCPs through building a global digital conference platform dubbed as “Netflix of medical conferences”, and scaling it to 120 countries.