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Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Sales & Marketing

The B2C prescription: Marketing lessons for B2B pharma compa...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry.

Digital

First impressions matter: Why getting your onboarding right ...

The pharmaceutical industry, with its stringent regulations, demands that healthcare professionals (HCPs) often have to navigate complex onboarding processes to access digital platforms.

Digital

How can pharma teams optimise their HCP portals to strengthe...

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time bet

How to build a measurement framework to enable digital produ...

The B2C prescription: Marketing lessons for B2B pharma compa...

First impressions matter: Why getting your onboarding right ...

How can pharma teams optimise their HCP portals to strengthe...

Neurogene drops high-dose arm in Rett study after death

Coming soon: The Life Sciences Industry Report 2025 – insigh...

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-About pharmaphorum
-Articles
--eyeforpharma Barcelona 2015
-Audio
-barelonalive 2016
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--Diabetes
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--DMD Main
--LHON Main
-ESMO2016
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--ASCO-slider
--ASCO-pp
--ASCO-contributor
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--pharmaphorum-live
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--Views & Analysis
--Partner Content
-Slider in events
-Slider in home page
-Slider in video
-Slider in views and analysis
-Slider in webinars
-Slider in whitepapers
-Spotlight
--Understanding HCPs
--Future of Generics
--Frontiers Health 2022
--Frontiers Health 2021
--Behavioural Science
--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
-Startups
--Views & Analysis
--News
-System
-Top pharmaceutical companies
--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
--GlaxoSmithKline
--Gilead
--AstraZeneca
--AbbVie
-Top pharmaceutical companies
--Merck Inc
-Top stories
-Transversal Categories
--Brexit
--Clinical
--Digital and Social Media
--US
---Articles
--UK & Europe
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-Veeva
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--Clinical
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--Digital and Social Media
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--US
--UK & Europe
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--R&D
--Pharma Market Access
--M&A
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-About pharmaphorum
-Top pharmaceutical companies
--Gilead
--Merck Inc
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--GlaxoSmithKline
--Bristol-Myers Squibb
--AstraZeneca
--AbbVie
-test webinar
-System
-Startups
--News
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-Webinars in home page
--Live webinar
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--ASCO-slider
--ASCO-pp
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--ASCO 2018
-ESMO2016-related
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--LHON Main
--DMD Main
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--Diabetes
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-barelonalive 2016
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--eyeforpharma Barcelona 2015
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--AZ-roundtable-interviews-2017
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-Slider in webinars
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Home
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--JP Morgan
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Spotlight on
-AI in Pharma Marketing
-ASCO 2019 and the future of oncology
-ASCO 2019 Live coverage
-Behavioural Science
-Frontiers Health 2021
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-Frontiers Health 2024
-Future of Generics
-Understanding HCPs
-World Without Disease Summit
-The Future of Generics

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