The pandemic had a huge impact on where and how people seek out medical information and advice, with a large percentage of people becoming far less likely to follow a more traditional route
The information age has produced a generation of young people concerned about their health, but distrustful of big brands – and that includes the pharmaceutical industry.
In a new white paper from the World Without Disease initiative, a 2024 update is provided of the current endeavours and developments that have occurred since inaugural discussions last year