Views & Analysis Listening to the Patient Voice: Collaborate to meet unmet in... Pharma has a real willingness to listen to the patient voice – but how best can we turn that desire into action?
Views & Analysis Beyond patient centricity – supporting the support network Our new patient-centric world has already gone “beyond the pill”, and now it’s going beyond the patient. There’s a growing awareness that we need to look after the friends and family w
Market Access Biosimilar switches and healthcare gains Despite being used across Europe for more than a decade, biosimilar medications are still something of a mystery among those outside the sector.
News IBM Watson and Atrius to encourage patient-doctor dialogue Partnership will help better inform care decisions made between doctors and patients.
Oncology Hernexeos and what’s next, with Vicky Brown At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.